Added: Jordan Haase - Date: 20.11.2021 14:54 - Views: 35185 - Clicks: 703
There's a cute backstory about why Baldwin is doing these -- his mom shops there -- but they illustrate one of the more charming new trends in advertising: to cast a famous person against type in a commercial, have them play it straight, and then leave consumers to guess what the heck is going on. The Wegmans' spots are baffling in the sense that if you've ever seen 30 Rock or Saturday Night Live you expect some kind of gag It's just Baldwin expressing uncharacteristic delight over Wegmans' bakery section: "I don't want to bother my mother with choosing so let's just have one of each!
Wait, what? The campaign's lack of humor is especially bizarre because it stems from a riff Baldwin went into on the Late Show With David Letterman about suggesting to his mom, Carolthat she move to California. Wegmans' refusal to extend the joke by using Baldwin in the most unimaginative way possible is what makes the so effective.
Viewers are left asking, Did I just see what I think I saw? Or did I miss something?
You get the same reaction when watching William Shatner 's ad for the Goodman Acker law firm. Or the Jeff Martin law firm. He's a comical blowhard in everything else he does, but for Goodman Acker he really cares about your disability benefits. And Shatner did his own supermarket commercial a lo-o-o-ong time ago, for Loblaws.
The spot was first aired inbefore Moss became famous as the put-upon creative director at Sterling Cooper Draper Pryce. Novartis got lucky that Peggy is such an appealing character on the show, so they've brought the spot back.
It doesn't matter whether you see Moss or Olson in the ad, they're both essentially endorsing the pain reliever. And there's a bit of fun to be had when viewers ask, Hey, isn't that Peggy from Mad Men? The messages come with a slight amount of baggage in that viewers naturally ask, Do these guys really need the money that badly?
But that's nothing compared to the extra attention. Please enter address to continue. Please enter valid address to continue.
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A Baldwin interpretation of adult hippocampal neurogenesis: from functional relevance to physiopathology